platinum

Which Is Better, White Gold or Platinum?

Image courtesy of www.forbes.com The popularity of white gold and platinum jewelry products has increased dramatically in recent years. People are gravitating toward jewelry that’s silver in color, as opposed to years ago when buying yellow gold was the big trend. While both white gold and platinum each have their own advantages, we [...]

White Gold Alloy

Image courtesy of www.icollector.com A gold alloy is any alloy that contains gold. Since gold in its purest form is much too soft despite its other great qualities, it’s often paired with other metals like silver, copper, nickel and zinc to give it more hardness for a variety of different uses. In fact, the [...]